Largs was labelled the 'Golden Town of the West' because of the £1m house building boom in 1963.

Bringing added prosperity to the area, extensive private house building schemes were underway to meet demand as many were wanting to move to the Clyde Coast.

Luxury flats at Broomfields were highlighted in various publications, showcasing the attractiveness of the town, with prices of penthouses going for £9500. Brochures like 'Exhilarating Largs' promoted the town around the UK, see picture.

Property expert David Gibson stated: "This has become the Golden Town of the West in a fantastic building boom spearheaded by three blocks of luxury flats which are probably only the first of many."

During the space of just a couple of months, the planning authority had granted 328 houses to be built at a cost of £1.3m, in five developments. The 'News' pointed out that this figure didn't include 84 luxury flats at Broomfields.

Provost Herbert Acheson said: "If anything, the looks of the town are enhanced by the five-storey buildings, and the feeling is that there would be little trouble obtaining permission for higher buildings."

The five storey buildings were bought by an Edinburgh firm who paid £20,000 for one and three quarter acres of ground they stand on.

Provost Acheson added: "As a council we're planning to expand the civic facilities in accordance with the booming of the town. We have plans in hand for five developments in the centre of the town and we hope to eventually eliminate most of the 'old' Largs, some of which is pretty antiquated."