North Ayrshire Council is ''taking the lead' by  handing out on the spot fines to people who fail to pick up after their dog, and urging people to contact a new phone number to shop lazy pet owners.
Last week, five people in Largs were handed on the spot fines over litter and enviromment issues in Largs, including two people who didn't pick up after their dogs.  
A North Ayrshire Council spokesperson said: “Our Streetscene Environmental Enforcement Team spent the day in the North Coast area on Monday 6 February.
“The team were there to deal with any issues relating to fly-tipping, litter and dog fouling.
“During the course of the day, they issued five Fixed Penalty Notices: two for litter, two for dog fouling; and one for fly-tipping
“The team of five was introduced last year and, since then, has been working tirelessly with communities across North Ayrshire cracking down on issues of fly-tipping, litter and dog fouling. They patrol different areas on different days and will be returning to the North Coast this weekend to follow up on some leads from Monday.
“Anyone who sees another person committing these crimes should report them to the team on 01294 310 000.”
The problem is reported regularly in social media pages in Fairlie and Skelmorlie too, with one grandmother stating: "It is getting ridiculous in Skelmorlie. I am seriously sick of it. I'm trying to ensure my grand-daughter walks on the pavements, yet Annetyard, Seton terrace & Castle Road it's impossible, If she falls she could be blinded, as could any other kid..if this was your child you would soon take notice. Grow up & clean up."
And Largs mum Diane Agnew pointed out that some areas of the town were like a dog muck 'minefield'. She said: "Trying to watch both his feet and the buggy wheels are nigh on impossible.”
Meanwhile, there were similar reports in Fairlie after pictures of dog muck on the path in Ferry Row emerged on social media, while fly-tipping has been another source of concern to neighbourhoods after a huge amount of rubbish from a building site blocked a pathway entrance at Portencross earlier in the month.