The Fish Works in Largs, has been recognised for its effort in promoting Seafood Week, as part of the 30th anniversary National Fish & Chip Awards, organised by Seafish.

Shortlisted as a finalist for the Best Seafood Week Campaign Award - one of 15 categories in the 2018 National Fish & Chip Awards – The Fish Works is competing against The Pelican in Barnstaple, Devon and Burton Road Chippy in Lincoln, Lincolnshire for the top title in this award category.

New to the awards for 2018, this category is open to all fish and chip establishments that registered their participation in Seafood Week (6–13 October 2017). Coordinated by Seafish, Seafood Week is an annual event that encourages more consumers to eat more fish, more often. From fishmongers and supermarkets to restaurants and takeaways, the Week provides a flexible platform for businesses and organisations to promote the fantastic variety of fish and shellfish available to consumers here in the UK.

To reach this stage of the competition, the three businesses have been assessed against a wide variety of judging criteria, focusing strongly on the marketing objectives and promotional tactics of their Seafood Week campaigns. Entrants were also judged on their efforts to involve staff and how they collectively engaged with their target markets. The overall national winner will be announced at the 30th anniversary awards ceremony.

Marcus Coleman, Chief Executive at Seafish, commented: “Our annual Seafood Week is the perfect opportunity for fish and chip takeaways and restaurants to really celebrate all things fish and shellfish, showcasing the best that our industry has to offer.

“We want more people to eat more fish, more often – it’s as simple as that. The initiative is a chance for businesses across the country to really shout about all the fantastic seafood they have on offer, and most importantly, the healthy, nutritional values that are to be found in a portion of fish and chips.”

Ben Bartlett, celebrity chef and awards judge, said: “I was thoroughly impressed by the standard of entries.  This award is a fantastic way to celebrate the nutritious values of seafood while encouraging consumers to include it regularly in their diet.

“All of the entrants embraced the reasoning behind and awareness of Seafood Week and came up with a range of imaginative and innovative ways to target customers – it was great to see them pushing the natural and nutritional offering of fish and chips. I wish our three finalists the best of luck and would urge other shops to enter this standout category next year.”

The winner of the Best Seafood Week Campaign Award will be announced at The National Fish & Chip Awards’ 30th anniversary ceremony in London on 25 January 2018.

For more information visit www.fishandchipawards.com or follow @FishNChipAwards #FishNChipAwards.