A BUSINESSMAN has branded a town centre road 'a death trap' and warned that urgent action is needed to prevent a fatal accident.
Richard Craigmile, who owns a number of sweet shops in the town, told the 'News' that he had seen two schoolboys knocked down.
Since the roundabout was introduced in 2011, the crossing area just outside Tesco Express and Superdrug is much busier with traffic.
After safety concerns were raised five years ago, road traffic calming measures were installed next to the roundabout.
They were designed to slow vehicles down when going into Aitken Street.
However, Mr Craigmile said that there is still a problem at the road area, and wants to see a pedestrian crossing in place at the location.
He said: "I have seen two kids knocked down.
"Nobody has been injured but they have been hit by a car on the crossing between Tron Place and Tesco - you take your life into your hands there.
"Let's make it a proper crossing because people come off that roundabout at a hell of a speed.
"Some motorists do not know that this area is well used by people trying to cross the road, it would appear.
"Somebody is going to get killed unless something is done - I guarantee that.
"There was a local woman in Largs, and she wasn't going fast but she knocked down the little kid.
"The kids don't know any different, they just run back and forward.
Roads bosses are now set to examine the road.
A spokesperson for North Ayrshire Council said: “Following a request through the North Ayrshire Access Panel, we are arranging for an assessment of this location.
“The assessment, which will involve a count of cars in the area as well as the number of pedestrians crossing the road, will allow us to determine if the location meets the criteria for providing a pedestrian crossing.
"If so, we will then consider if there is a suitable location for a crossing to be installed.”
Largs Police Inspector Colin Convery told the News that he was not aware of any increase of incidents at the road but urged the public to be aware and report any collisions.
He added: "Our officers will speak to Mr Craigmile to try and establish some more details, and we would be interested to know people's views on the matter."