Wine, beer and spirits drinkers remain largely unsure of how many drinks make up the recommended weekly alcohol intake.
NHS Ayrshire have urged people in Largs and Millport to Count 14 in February, and beyond, to keep the risk from alcohol low.
Dr Joy Tomlinson, interim director of public health, said: “The campaign will raise awareness about the safe weekly consumption of alcohol.
"It will also highlight the health benefits of sticking within these guidelines to reduce the risk of alcohol harm.
"The Count 14 campaign helps people see how much they are drinking in a week.”
Chief Medical Officer Dr Catherine Calderwood said: “The alcohol guidelines are based on the clear evidence that as alcohol use increases, so does the risk of a range of health harms.
"To keep these risks low it’s recommended that men and women don’t drink more than 14 units a week on a regular basis.
“The guideline equates to six pints of medium strength beer, lager or cider; six medium glasses of wine or seven double measures of spirits over the course of a week."
For further information on the guidelines visit count14.scot
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