The UK’s largest holiday park operator, Parkdean Resorts, has given a significant boost for tourism with the announcement of a substantial investment for Wemyss Bay Holiday Park.

The spend of more than £200,000 to install and upgrade accommodation is part of a £70 million investment in its business nationwide, and the award-winning company is now hiring for seasonal and full-time roles in Scotland.

Wemyss Bay Holiday park, on the Firth of Clyde, welcomed more than 16,000 visitors in 2020, and as part of the six-figure investment, there will be two stylish new caravans introduced to the park, as well as thirteen upgraded caravans which have replaced existing fleet.

Parkdean Resorts employs more than 100 staff in season at Wemyss Bay.

The company is the UK’s largest operator of caravan, lodge, cabin, glamping and camping holiday resorts, and was named Best UK Family Holiday Company, and Best UK Holiday Parks and Lodges Company at the British Travel Awards 2020, the UK’s biggest opinion poll for travel and tourism in the country.

During a challenging 2020 – particularly for parts of Scotland whose local economy is heavily reliant on tourism – Parkdean topped all furlough payments up to 100% during lockdowns, donated tens of thousands of pounds worth of provisions to local food banks, and provided free accommodation for more than 100 NHS key workers at four holiday parks. In response to increased demand for staycations last summer, once lockdown lifted, the company hired record numbers of seasonal staff, and will recruit more seasonal workers this year as it prepares to bounce back again for the holiday season.

Steve Richards, Chief Executive of Parkdean Resorts, said: “Despite the most challenging of years, we’re continuing to invest in our parks, creating an even better experience for holidaymakers and holiday home owners in 2021. With industry-leading COVID-safe standards, we’re looking forward to welcoming people back safely, to enjoy everything our parks, and the surrounding areas, have to offer."