THE new boss of a Largs hotel has pledged to freeze prices for customers in its bar and restaurant to help combat the cost-of-living crisis.

Hospitality firm Manorview, which recently bought the Brisbane House Hotel, has announced an increase in wages for all staff, as well as share its profits with long-serving team members.

Now managing director David Tracey says they will go even further to help locals during the coming months.

He believes it is important that the company plays a part to help staff and local people at one of the toughest times of the year.

He said: “In these situations, it can be challenging to identify ways that you can make a difference.

“The reality is we can’t influence rising energy costs and we can’t lower fuel costs, but what we can do is look after our team and our customers."

In January, the business will also share 10 per cent of its net profits from the previous financial year with everyone who has been employed at the hotel for over 12 months.

Experiencing the financial pinch themselves, with rising stock and energy costs, David says the business was determined not to let the economic situation impact its customer base.

He added: “Not only are they the lifeblood of our business, but socialising is also such a key part of people’s wellbeing.

“So we wanted to play our part by freezing the prices at the Brisbane so that we weren’t making it more expensive for customers to enjoy our restaurant and bar.”

Manorview has committed to no increases 'for as long as possible'.

Carlton Graham, Manorview’s operations director, says he wants customers to know that when they spend their hard-earned money in the venue, it is also contributing to the wellbeing of the local team.

He explained: “Our customers should know that when they eat and drink with us, they are contributing to something bigger.

“They are making it possible for us to pay the Living Wage and increase our team's pay across the business.

“In this current economy that’s no mean feat, and we are very grateful to our fantastic, loyal customers.”

Despite facing rising costs themselves, the firm has committed to helping its staff by paying them the updated real Living Wage from the end of November.

The rate recently rose by 10 per cent, moving from £9.90 to £10.90 per hour. Staff at the hotel who are on annual salaries will also receive a similar wage increase.