DRIVERS are continuing to be caught speeding on the A78 as police continue to monitor the stretch.

Unmarked cars are the latest weapon being used by officers in a bid to combat the problem.

Officers say they have detected a higher number of motorists that speed and drive inappropriately for the road conditions at various locations compared to last year.

Faroque Hussain, Chief Inspector of Ayrshire Police, said: "Speeding continues to be a priority. Our officers, supported by divisional officers, are committed to reducing serious and fatal road traffic collisions through targeted enforcement and education where applicable.

"We have detected a higher number of motorists that speed and drive inappropriately on this stretch, which has been raised as a concern by our communities.

"North Ayrshire's static speed check sites have recently been refreshed in response to community concerns and are visited on a regular basis.

"Deploying to these locations provides reassurance to our communities that speeding is taken seriously.

"Road Policing supported by divisional officers regularly deploy to locations such as the A78, which has resulted in a high number of arrests.

"Other areas within Largs, Fairlie and West Kilbride with historical speeding complaints continue to be subject of routine high visibility and unmarked patrols for additional enforcement and reassurance."