The government has launched a £1 billion scheme to make middle-income homes more energy efficient along with a public information campaign advising people how to cut power usage.

Energy Secretary Grant Shapps confirmed the new Eco+ scheme to extend support for insulating homes as he tries to get households to reduce energy consumption.

Labour criticised it as a “reheated announcement with no new resources” that comes “far too little too late”.

The scheme, running for three years from spring, would mean hundreds of thousands of households could receive loft and cavity wall insulation.

It is predominantly being targeted at households that do not currently get support to upgrade homes, though a fifth of the funding will be targeted at the most vulnerable.

Some £18 million will also be spent on a public information campaign giving advice about turning down boiler temperatures and radiators to save energy.

Largs and Millport Weekly News: Government launches support scheme to insulate middle income homesGovernment launches support scheme to insulate middle income homes (Image: PA)

Reducing boiler flow temperatures from 75C to 60C and turning down radiators in empty rooms could save a typical household £160 per year, according to the guidance to be published on the help for households website.

A previous attempt to introduce a public information campaign on energy-saving measures was blocked under Liz Truss’s administration over concerns they were too “nanny state”.

The Government has set an ambition of reducing energy use by 15% by 2030 as it battles the spiking energy prices caused by Vladimir Putin’s war in Ukraine.

Mr Shapps said: “A new Eco scheme will enable thousands more to insulate their homes, protecting the pounds in their pockets and creating jobs across the country.

“And in the short term, our new public information campaign will also give people the tools they need to reduce their energy use while keeping warm this winter.”

But shadow climate change secretary Ed Miliband said: “This reheated announcement with no new resources, is far too little too late and will help only a tiny fraction of the millions of people facing a cost-of-living emergency this winter.

“Labour’s warm homes plan would insulate up to two million homes a year, saving pensioners and families up to £1,000 off their energy bills.

“Rishi Sunak wants to crawl towards warmer homes and cheaper bills for our country. Labour will sprint for it – because that’s what the bills crisis demands.”