‘What to do about the Largs bathing station?’ - was the question being posed by people in Largs.
Despite its popularity in the 1940s and 50s, the seafront site had been neglected and was in a poor state, and it was a matter which was concerning Largs Town Council.
Bailie Wm. Donald, parks convenor, suggested that members have a look at it, and come up with fresh ideas to save the former beauty spot.
The Bailie said: “The time has now come when we must do something about it. It should not be left as it is.”
He added that the Parks committee had their own ideas about the site.
However, Frank Roche’s magnificent menagerie on the seafront was still a popular draw with tourists.
Mrs Hilda Gurton of Brighton wrote: “Having visited Largs many times during the last few years, I should like to voice my sincere appreciation of the delightful small zoo and aquarium on the seafront.
“The animals and birds are kept and of such an interesting variety, that one can see them again and again, finding great pleasure in so doing. 
“May I pay tribute to the proprietor, who so obviously loves his charges and cars for them so well; and also to the Corporation for making such a splendid asset possible. It adds considerably to the enjoyment of the visitors to Largs.”
And the town had a strong name for cocktails thanks to the enterprising Ernie Lanni of the Marine and Curlinghall Hotel. Ernie won third place at the first All-Scotland Cocktail competition held in connection with the Scottish Licenced Trade Exhibition at Kelvin Hall, Glasgow. The name of his cocktail was ‘Moonlight Icicle’.